Blar i BI Open på forfatter "Andreassen, Espen"
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Is new technology clouding your judgment? : how to make innovations succeed
Andreassen, Espen; Martin, Ygre (Master thesis, 2013-02-06)A lack of experience on online consumer behavior, and limited empirical work that captures positive and negative factors influencing consumers’ technological adoption process, has led to a high failure rate of new innovations ...